Reputation Management

What is your brand worth? Millions of dollars are spent every year on marketing in order to ensure a company’s brand is exposed to as many people in their target audience as possible. Along with television, print, and radio, the Internet has become a powerful tool to increase brand exposure. So what happens when a dissatisfied customer, former employee, or competitor uses the world wide stage of the Internet to spread negative information about your company?

Web sites, blogs, social media, and forum posts can distribute this negative information in a short period of time. Once this information is distributed on the Internet, search engines like Google, Yahoo!, and MSN will index these posts. Depending on many factors these negative pages can appear in the top 10 search results right next to your brand. Unless timely, proactive steps are taken to respond to these claims, the company’s branding investment can be completely undone. This is why reputation management is vital.

The Reputation Management Process

Studies have shown that 90% of search engine users do not go past the first three pages. By using our proven techniques of search engine optimization on brand positive web sites, we are able to drive the negative pages off the first page of the search engine results. Depending on the aggressiveness of the campaign that information can be moved even further down in the results. The majority of the damage to a company’s reputation can be mitigated by simply getting a negative post outside of the top 10.

The goal of Reputation Management is to minimize the exposure the negative web sites receive and to maximize the exposure of the positive web sites. It is important to note that negative web sites will never be completely removed from the Internet, but we can keep the number of people who see that information to a minimum.

Reputation Monitoring

Most reputation management problems are easier handled when they first arise. Vista Web Media can monitor your company’s brand online and take proactive action to keep potential problems from spiraling out of control and turning into a full blown reputation management issue.