Search Engine Optimization (SEO)

Where Does Your Site Rank Against Your Competitors?

There are only 10 spots on the first page of the search engine results. The web sites listed on the first and second page get the most traffic. If your site is buried deeper in the results, there is a good chance that these highly targeted people will never see what your company has to offer.

In order to leverage the marketing power of the Internet, a web site needs the greatest amount of exposure possible. Today people are more likely to use a search engine to find what they want more so than traditional advertising sources like a phone book. In a competitive market there may be millions of web sites all vying for the attention of your customer. Having your web site listed at the top of the search engines is a solid way to ensure your company gets the first chance at convincing this targeted consumer visits your company before the competition..

How do you get your site listed ahead of the competition?

Unlike a phone book where you company is listed in alphabetical order or an advertisement in the newspaper where you can pay more money for a larger ad, search engines work differently. They rank web sites based on several factors. The search engine’s goal is to deliver the most relevant results based on the keyword people used in their search. In order to place your site at the top, we have to convince the search engine that your site is the most relevant page. This is done through Search Engine Optimization also know as SEO.

How the search engine determines relevancy is their secret. It’s our job as SEO’s to figure out this special mix of factors. While there is no magic bullet, Vista Web Media has developed a process of modifying a web site in order to help it rank higher in the major search engines like Google, Yahoo, and MSN.

The Search Engine Optimization Process

SEO can be broken into two major categories, Internal SEO and External SEO. These two pieces work together to generate a high search engine rank.

On Page SEO

On Page SEO focuses primarily on modifying the existing web site to be more search engine friendly. For example we will modify the way a web site is coded to make sure the search engine can find all the page of your web site. Additionally, we may change the way your web site is written in order to put more emphasis on specific key words.

Off Page SEO

The second component to search engine optimization focus on how your web site is connected to the rest of the Internet. Search engines use links to a web site as vote of relevancy for a particular topic. So, not only is the number of links important, but also the quality of those links. For example a link from a highly respected news source carries a lot more weight than a relatively unknown web site. Vista Web Media will identify the best link partners for your site and acquire the links you need to achieve a higher rank in the search engines.