Search Engine Optimization (SEO)

In order to leverage the marketing power of the Internet a web site needs the greatest amount of exposure possible. When it comes to finding products and services online, most people turn to the major search engines to produce relevant results to their needs. In a competitive market there may be millions of web pages online vying for exposure. Being at the top of the organic rank in the search engines is a solid way to increase the number of qualified visitors to your web site.

Search engine optimization is the process of modifying a web site in order to rank as highly as possible. This involves several steps that work in concert to rank high enough in the search engines to gain exposure as well as convert that visitor into sale.

The Search Engine Optimization Process

Optimization can be broken into two general categories, Internal SEO and External SEO. Each part focuses on a different aspect of the ranking algorithm while working in conjunction to achieve high rankings.

On Page SEO

On Page SEO focuses primarily on modifying the existing web site to be more search engine friendly. Google as well as the other search engines use a proprietary and highly secretive methodology to ranking web sites. At Vista Web Media we analyze and reverse engineering the way search engines operate in order to give our clients an advantage over the competition. The search engines change their methods over time and it’s our job to quickly adjust and ensure your web site stays at the top.

Off Page SEO

The second component to search engine optimization focus on how your web site is connected to the rest of the Internet. Search engines use links to a web site as vote of relevancy for a particular topic. Not only is the number of links important but also the quality of links. Vista Web Media will develop these links to your site from other reputable sites.