Driving Growth through Digital Marketing

Hacking Reddit Marketing

A successful Reddit post is a lot like a good joke.  It's in context, doesn't feel forced, and everyone his happier for having heard it.  Growth hackers need to understand their community well since they will turn on you the moment they feel like they are being...

KFC Dodges Major Social Media PR Bullet

Update: 6/24/2014 It appears that the story of little Victoria was a hoax perpetrated on KFC: http://gawker.com/little-girl-getting-kicked-out-of-kfc-was-reportedly-a-1595066434. While the investigation continues, that does not nullify the good work that KFC's social...

Technical SEO For the Front End Developer

Google has demanded more speed.   Like Quintus Arrius ordering the crew  to go from battle speed to ramming speed, Google wants us to deliver websites faster or else suffer their wrath.  Unlike some SEO tactics like link building, technical SEO is fully within your...

The Ugly Truth About Generating More Online Reviews

There is an old saying that more isn't necessarily better. This is doubly true when it comes to online reviews. Just about every business owner I've met has a serious case of online review envy. They look with envy at the shop down the street with pages of positive...

Embrace Brand Advocates the Monty Python Way

Social media has decentralized the control companies have over their brand.  Embracing brand advocates in lieu of fighting them leverages your customer base to do a great deal of online marketing for you.   While many industries have embraced this, think of Lays Do Us...

Maximize Mobile Conversions Using Responsive Web Design

Mobile devices are long beyond the fad stage.  They are rooted into the way millions of people interact with the Internet every day.     There is a lot of data showing that mobile will eventually over take desktops.  In no way am I suggesting that the desktop is...

Facebook Marketing ROI in Decline

Facebook Marketing ROI is in decline. We marketers flocked to Facebook in a way that we would have never done to its predecessor MySpace due to its youthful demographics and ease of reaching that audience. This helped make Facebook the marquis social network for...

Facebook Advertising Fraud Research

Facebook advertising fraud is a concern for every online marketer.  This is one of the worst kept secrets of the online ad world. It's not just Facebook.  Google Adwords  is rife with it as well.    A few weeks ago Veritasium published an eye opening video exposing...

Content Marketing Overload: Break Through with Quality

Content marketing overload is a real problem for all of us.  There is just so much content posted every day that most of it will go unseen.   It's like trying to get the attention of a bartender in a crowded club by trying to yell louder than everyone else.   Sure it...

SEO and Social Media Starts with Content

As an Internet marketer it is easy to get bogged down with tactics.  Does this keyword get a decent amount of traffic?   Is this copy tweetable?  We all deal with these questions daily.   These challenges  get the most attention because they are  immediate, easy to...

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