One law firm per practice area, per metro.
26 years of digital marketing for law firms, out of Mesa, Arizona. If your competitor got here first, we will say so rather than take the work.
Four things, done properly.
SEO
Rank for the cases you actually want, not the ones that happen to be easy. Technical work, local presence, and content that answers what a person types at 11pm.
More info 02AcquisitionPaid search
Tight geography, negative keywords that earn their keep, and honest reporting on cost per signed case.
More info 03PresenceSocial media
Less posting for the sake of it, more listening to what is being said about the firm.
More info 04TrustReputation management
Review volume is not the goal; a credible, current picture of the firm is.
More infoThree steps, and one of them is a conversation.
You tell us what the firm is trying to do this year. We tell you whether we are the right fit for it. Some of the time we are not.
A short document: what gets worked on, in what order, what it costs, and what should move as a result. No decks.
The same people, start to finish. You see what was done, what it cost, and what happened. Cancel whenever it stops being worth it.
A firm’s website has one job: convince a person in a bad week that you are the safe call.
Four things we do that most shops do not.
- SEO
Links earned from bar associations, local press and legal directories — nothing bought.
- Paid search
Ad copy reviewed against state bar advertising rules before it runs.
- Social media
Response templates for the awkward cases, approved in advance.
- Reputation management
Review generation built into intake, so it happens without anyone remembering to ask.
There is no territory list. We check when you write.
Exclusivity runs per practice area and per metro, so whether yours is open depends on who is already there. It is the first thing we look up when a note comes in. These are the areas we know the search behavior of — ask about any of them.
The first conversation is a conversation.
Not a pitch, and not a proposal you have to sit through. You say what the firm is trying to do this year, and you get a reply within one day telling you whether your practice area and metro are open — and if they are, a time to talk. The written plan comes after that conversation. Nothing is owed either way.