Reputation Management
4 articles in reputation management.
KFC Dodges Major Social Media PR Bullet
KFC’s social team answered a viral accusation quickly and well. The story then turned out to be a hoax, which does not undo the quality of the response — and does raise an uncomfortable question about what national publicity now costs.
The Ugly Truth About Generating More Online Reviews
There is an old saying that more isn’t necessarily better. This is doubly true when it comes to online reviews. Just about every business owner I’ve met has a serious case of online review envy. They look with envy at the shop down the street with pages of positive reviews. The ugly truth is that […]
Increase Yelp Ratings The Black Hat Way
Every company wants to increase their Yelp ratings. A positive rating can drive real sales to a business. Conversely, a negative score can remove a company from a shopper’s consideration. When real money is at stake, some people will turn to black hat techniques to increase their score. The super secret technique for increasing review […]
How Fake Reviewers Stay Anonymous
According to this BBC article, the Virginia Court of Appeals has issued a ruling that customers who wrote negative reviews on Yelp for a carpet cleaning service must be identified. The carpet cleaning company claims that the reviews were posted by people who were not customers.