by Glenn Jimerson | Jun 16, 2014 | Reputation Management
Update: 6/24/2014 It appears that the story of little Victoria was a hoax perpetrated on KFC: http://gawker.com/little-girl-getting-kicked-out-of-kfc-was-reportedly-a-1595066434. While the investigation continues, that does not nullify the good work that KFC’s...
by Glenn Jimerson | May 5, 2014 | Reputation Management
There is an old saying that more isn’t necessarily better. This is doubly true when it comes to online reviews. Just about every business owner I’ve met has a serious case of online review envy. They look with envy at the shop down the street with pages of...
by Glenn Jimerson | Feb 5, 2014 | Reputation Management
Every company wants to increase their Yelp ratings. A positive rating can drive real sales to a business. Conversely, a negative score can remove a company from a shopper’s consideration. When real money is at stake, some people will turn to black hat techniques...
by Glenn Jimerson | Jan 13, 2014 | Reputation Management
According to this BBC article, the Virginia Court of Appeals has issued a ruling that customers who wrote negative reviews on Yelp for a carpet cleaning service must be identified. The carpet cleaning company claims that the reviews were posted by people who were not...
