by Glenn Jimerson | Oct 31, 2015 | Social Media
A successful Reddit post is a lot like a good joke. It’s in context, doesn’t feel forced, and everyone his happier for having heard it. Growth hackers need to understand their community well since they will turn on you the moment they feel like they are...
by Glenn Jimerson | Jun 16, 2014 | Reputation Management
Update: 6/24/2014 It appears that the story of little Victoria was a hoax perpetrated on KFC: http://gawker.com/little-girl-getting-kicked-out-of-kfc-was-reportedly-a-1595066434. While the investigation continues, that does not nullify the good work that KFC’s...
by Glenn Jimerson | Jun 11, 2014 | SEO
Google has demanded more speed. Like Quintus Arrius ordering the crew to go from battle speed to ramming speed, Google wants us to deliver websites faster or else suffer their wrath. Unlike some SEO tactics like link building, technical SEO is fully within your...
by Glenn Jimerson | May 5, 2014 | Reputation Management
There is an old saying that more isn’t necessarily better. This is doubly true when it comes to online reviews. Just about every business owner I’ve met has a serious case of online review envy. They look with envy at the shop down the street with pages of...
by Glenn Jimerson | Apr 9, 2014 | Social Media
Social media has decentralized the control companies have over their brand. Embracing brand advocates in lieu of fighting them leverages your customer base to do a great deal of online marketing for you. While many industries have embraced this, think of Lays Do Us a...
