by Glenn Jimerson | Feb 21, 2014 | Social Media
Running a Facebook contest is a popular and effective method for generating new Likers. Many companies think that the more desirable the prize the more entries and thus Likers their contest will get. While that is a true statement, matching the prize to your... 
by Glenn Jimerson | Feb 5, 2014 | Reputation Management
Every company wants to increase their Yelp ratings. A positive rating can drive real sales to a business. Conversely, a negative score can remove a company from a shopper’s consideration. When real money is at stake, some people will turn to black hat techniques... 
by Glenn Jimerson | Feb 3, 2014 | Social Media
The Internet is a buzz over the best Super Bowl ads. Among all this big budget branding, Lay’s pulled off a viral marketing success story with DoUsAFlavor.com. Football fans will eat approximately 11 million pounds of chips during the game. To make sure... 
by Glenn Jimerson | Jan 31, 2014 | Social Media
I’d like to share a quick tip that will help you grow your Facebook Liker count the white-hat way. Many new Facebook page owners fail to take advantage of tools Facebook has already built in to the site. The good news is that you don’t have to be a... 
by Glenn Jimerson | Jan 28, 2014 | Social Media
Last week Princeton and Facebook duked it out over the idea that Facebook’s user base would collapse in a couple years. This paper went viral and drew a lot of attention to the idea that Facebook is beginning its MySpace like decline. Before the paper, Ruby...