by Glenn Jimerson | Oct 31, 2015 | Social Media
A successful Reddit post is a lot like a good joke. It’s in context, doesn’t feel forced, and everyone his happier for having heard it. Growth hackers need to understand their community well since they will turn on you the moment they feel like they are...
by Glenn Jimerson | Apr 9, 2014 | Social Media
Social media has decentralized the control companies have over their brand. Embracing brand advocates in lieu of fighting them leverages your customer base to do a great deal of online marketing for you. While many industries have embraced this, think of Lays Do Us a...
by Glenn Jimerson | Mar 13, 2014 | Social Media
Facebook Marketing ROI is in decline. We marketers flocked to Facebook in a way that we would have never done to its predecessor MySpace due to its youthful demographics and ease of reaching that audience. This helped make Facebook the marquis social network for...
by Glenn Jimerson | Mar 10, 2014 | Social Media
Facebook advertising fraud is a concern for every online marketer. This is one of the worst kept secrets of the online ad world. It’s not just Facebook. Google Adwords is rife with it as well. A few weeks ago Veritasium published an eye opening video exposing...
by Glenn Jimerson | Mar 4, 2014 | Social Media
Content marketing overload is a real problem for all of us. There is just so much content posted every day that most of it will go unseen. It’s like trying to get the attention of a bartender in a crowded club by trying to yell louder than everyone else. Sure it...
by Glenn Jimerson | Feb 24, 2014 | SEO, Social Media
As an Internet marketer it is easy to get bogged down with tactics. Does this keyword get a decent amount of traffic? Is this copy tweetable? We all deal with these questions daily. These challenges get the most attention because they are immediate, easy to...
