Hacking Reddit Marketing

Hacking Reddit Marketing

A successful Reddit post is a lot like a good joke.  It’s in context, doesn’t feel forced, and everyone his happier for having heard it.  Growth hackers need to understand their community well since they will turn on you the moment they feel like they are...
Embrace Brand Advocates the Monty Python Way

Embrace Brand Advocates the Monty Python Way

Social media has decentralized the control companies have over their brand.  Embracing brand advocates in lieu of fighting them leverages your customer base to do a great deal of online marketing for you.   While many industries have embraced this, think of Lays Do Us...
Facebook Marketing ROI in Decline

Facebook Marketing ROI in Decline

Facebook Marketing ROI is in decline. We marketers flocked to Facebook in a way that we would have never done to its predecessor MySpace due to its youthful demographics and ease of reaching that audience. This helped make Facebook the marquis social network for...
Facebook Advertising Fraud Research

Facebook Advertising Fraud Research

Facebook advertising fraud is a concern for every online marketer.  This is one of the worst kept secrets of the online ad world. It’s not just Facebook.  Google Adwords  is rife with it as well.    A few weeks ago Veritasium published an eye opening video...
SEO and Social Media Starts with Content

SEO and Social Media Starts with Content

As an Internet marketer it is easy to get bogged down with tactics.  Does this keyword get a decent amount of traffic?   Is this copy tweetable?  We all deal with these questions daily.   These challenges  get the most attention because they are  immediate, easy to...