Social Media
13 articles in social media.
Hacking Reddit Marketing
A post that works on Reddit works the way a good joke works: in context, unforced, and worth having heard. Get it wrong and the community turns on you the moment it senses it is being worked.
Embrace Brand Advocates the Monty Python Way
Social media has decentralized the control companies have over their brand. Embracing brand advocates in lieu of fighting them leverages your customer base to do a great deal of online marketing for you. While many industries have embraced this, think of Lays Do Us a Flavor, movie and recording industries, are still persecuting brand advocates […]
Facebook Marketing ROI in Decline
Facebook Marketing ROI is in decline. We marketers flocked to Facebook in a way that we would have never done to its predecessor MySpace due to its youthful demographics and ease of reaching that audience. This helped make Facebook the marquis social network for marketers. Fortune 500 brands all the way to the local mom […]
Facebook Advertising Fraud Research
Facebook advertising fraud is a concern for every online marketer. This is one of the worst kept secrets of the online ad world. It’s not just Facebook. Google Adwords is rife with it as well. A few weeks ago Veritasium published an eye opening video exposing these fake clicks by using a honeypot.
Content Marketing Overload: Break Through with Quality
Content marketing overload is a real problem for all of us. There is just so much content posted every day that most of it will go unseen. It’s like trying to get the attention of a bartender in a crowded club by trying to yell louder than everyone else. Sure it can work but it’s […]
SEO and Social Media Starts with Content
As an Internet marketer it is easy to get bogged down with tactics. Does this keyword get a decent amount of traffic? Is this copy tweetable? We all deal with these questions daily. These challenges get the most attention because they are immediate, easy to understand, and have clear solutions. The question that companies and […]
Facebook Contest Pitfalls to Avoid
Running a Facebook contest is a popular and effective method for generating new Likers. Many companies think that the more desirable the prize the more entries and thus Likers their contest will get. While that is a true statement, matching the prize to your audience can generate quality Likers and more importantly, avoid negatively impacting […]
Lay’s Viral Marketing Done Right: DoUsAFlavor.com
The Internet is a buzz over the best Super Bowl ads. Among all this big budget branding, Lay’s pulled off a viral marketing success story with DoUsAFlavor.com. Football fans will eat approximately 11 million pounds of chips during the game. To make sure Lay’s brand gets a piece of that chip binge, they launched an […]
White Hat Tip: Leverage Email List to Increase Liker Count
I’d like to share a quick tip that will help you grow your Facebook Liker count the white-hat way. Many new Facebook page owners fail to take advantage of tools Facebook has already built in to the site. The good news is that you don’t have to be a tech wiz to do this. All […]