Increase Yelp Ratings The Black Hat Way
Every company wants to increase their Yelp ratings. A positive rating can drive real sales to a business. Conversely, a negative score can remove a company from a shopper's consideration. When real money is at stake, some people will turn to black hat techniques to...
Lay’s Viral Marketing Done Right: DoUsAFlavor.com
The Internet is a buzz over the best Super Bowl ads. Among all this big budget branding, Lay's pulled off a viral marketing success story with DoUsAFlavor.com. Football fans will eat approximately 11 million pounds of chips during the game. To make sure Lay's brand...
White Hat Tip: Leverage Email List to Increase Liker Count
I'd like to share a quick tip that will help you grow your Facebook Liker count the white-hat way. Many new Facebook page owners fail to take advantage of tools Facebook has already built in to the site. The good news is that you don't have to be a tech wiz to do...
Facebook and a Teenless Future
Last week Princeton and Facebook duked it out over the idea that Facebook's user base would collapse in a couple years. This paper went viral and drew a lot of attention to the idea that Facebook is beginning its MySpace like decline. Before the paper, Ruby Karp's...
How Fake Reviewers Stay Anonymous
According to this BBC article, the Virginia Court of Appeals has issued a ruling that customers who wrote negative reviews on Yelp for a carpet cleaning service must be identified. The carpet cleaning company claims that the reviews were posted by people who were not...
Buying Facebook Likers is Easy Hiding it is Hard
Everyone knows how to buy Facebook Likers. How to artificially boost your Liker count by purchasing Likers is the worst kept secret in Social Media. A quick Google search produces hundreds of results. Take a look at BoostLikes.com. You can get 10,000 likers in 10 days...
Benefits of Blogging for Small Business Websites
One of the most frequent questions I get when working with small to medium local business is: “Should I add a blog to my site”. In most circumstances blogging is a good idea not only because it can help with organic search engine rankings, but it can also help add a...
Apache Web Server Over Optimization: A Cautionary Tale
When it comes to squeezing every ounce of performance from an Apache web server it is easy to make changes that can have dire consequences to your sites. Sometimes you can see your web server load go up right away so it's easy to tell you are headed in the wrong...
Temporary Fix for WordPress 2.8.4 Exploit
This exploit has been patched in the new 2.8.5 version of Wordpress. Download it at: http://wordpress.org/download/ If you are running Wordpress 2.8.4 there is an exploit out there that will allow someone to DOS your site. Here is a TEMPORARY fix until there is an...
Cost Per Click 101: 3 Tips That Will Boost Your Paid Search Campaigns
If you are just starting out with paid search using Google’s Adwords or Yahoo’s Sponsored Search, you have probably noticed that getting the biggest bang for your buck isn’t as easy as plopping down your money and letting the sales role in. It’s easy to think of cost...
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